Domain
Logistics
Tools
Figma, Miro, Frontify
Deliverables
UX Audit
User research
Visual design & prototype
Overview
Maersk is a global leader in shipping and logistics. Thecompany specializes in container shipping, supply chain management, and port operations, driving innovation in integrated logistics. Pricing for short-term customers was always a time consuming effort as the pricing manager had to collate data from multiple sources to PENNY
Challenges
Based on research conducted, we figured out issues & challenges into multiple stages of pricing. Some of critical challenges addressed
Solutions
Before
After
Services
UX audit
In this phase, we did Heuristic evaluation of the entire app to figure out the issues in the existing app
Research
In this stage, we conducted user interviews and diary studies to collect user perspective
Visual design
Based on the research insights, we prioritized the major features that needs reshaping
Pain points
No visibility of Inland booing
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Time consuming
Spending more time in looking multiple reports from different system
Tech glitch at times
Booking number on Penny, ECOM & Heartbeat do not match. Error message in UI while saving data at times
Define
Based on the research data, we have created the Experience Map to figure out the challenges on each stage of the application. Creating Experience Map helped me to present the user challenges and expectations to senior stakeholders.
Visuals
Outcomes & conclusion
This project provided a lot of experience in how to conduct research with the inhouse users and in corporate sector. It also gave an immense experience of working on SaaS project. As it was an ongoing project, we continued taking feedback from users and did necessary enhancement to the product.