Fitness coach
Designing a premium wellness experience for Fitness coach gym and helping people for a better lifestyle
Domain
Health & wellness
Tools
UX Pin
Miro
Zeplin
Trello
Deliverables
Responsive website
Styleguide
Overview
Fitness coach is a well established gym in Dubai with more than 20+ centres across the country. They wanted to establish their online presence to attract more customers and run their digital campaign from their own website.
Challenges
Casual visitors, fitness enthusiasts, and existing members all have different needs. Many users browse gym content on their phones, especially for class bookings or directions. Low visibility of Facilities & Amenities.
Solutions
Designed with adaptive user flow, use micro-interactions, personalized CTAs like “Let’s hit your next goal”, and showcase success stories with real member journeys and transformation timelines. We ensured a responsive-first design with sticky navigation
Services
Research
Did a Competitive analysis to understand what we lack from other competitors
Strategy
Our strategy for customer retention & engagement was to come up with clear CTAs and easy to find pricing packages
Design
Designed & developed the website from scratch using WordPress
Styleguide
Visuals
Outcomes & conclusion
Designed the website keeping using modern sleek design as the target audience had different age groups based on our research. We have used clear CTA’s for quick action and learned how to generate more leads using proper placement of CTA’s and forms.