Energexae
Creating intuitive shopping experience for lighting products & smart gadets
Domain
e-commerce
Tools
Figma, Miro, Trello
Deliverables
Responsive website
Chat app
Styleguide
Overview
ENERGEX is a B2B startup helping commercial entities like hospitals, malls, auditorium, etc. with innovative and customized lighting solutions through sustainable, affordable and abundance of expertise in the domain.
Challenges
With Energexae having their increase in business and product line, offering better customer support all the time was becoming a dire need. Being a tech startup it was easy for them to have tech enabled solution and optimize their customer shopping experience. Below are the main challenges
Product discovery
Customers struggle to find the right products or have specific questions about product features, availability, or compatibility.
Manual sales
Providing support for customer queries outside regular business hours is challenging for human agents
Order tracking
To provide better customer support post order booking
Design goals
Business outcomes
Design process
Due to the dynamic nature of the project and segmented target users, we used Lean UX approach as it worked well with the fast paced delivery of MVP and was able to iterate on the ideas better by connecting with users and field operations team.
Research insights
Customized lighting fitings
Due to posh home architecture customers prefer premium lighting products and customized designs
Delayed response time
Providing support for customer queries outside regular business hours is challenging for human agents
No order status
To provide better customer support post order booking
Userflow & HMW
Based on the insights derived from User research, it helped me define the core activities users needed for better experience mainly post purchasing by creating User stories and HMW (How Might We) questions.
Information architecture
Styleguide & Visuals
Chat app
